KH Blog HeaderIf you’ve been to Australia, chances are you have tasted ‘Vegemite’.

It’s an Aussie icon. It has been around since .. umm.. well FOREVER!! At a recent trivia night, that was one of the questions. How old is Vegemite? None of us knew, it’s just always been there! (It was actually made in 1922).

In case you are unsure of what it actually is … Vegemite is a dark brown Australian food paste made from leftover brewers’ yeast extract with various vegetable and spice additives developed by Cyril P. Callister in Melbourne, Victoria, in 1922.A popular spread for sandwiches, toast, crumpets and cracker biscuits as well as a filling for pastries, Vegemite is similar to British, New Zealand and South African Marmite, Australian Promite, Swiss Cenovis and German Hefeextrakt. With the brand now owned by American company Mondelez International, other Australian-owned spreads have entered the market to provide an alternative, such as the yeast-based AussieMite. Vegemite is salty, slightly bitter and malty, and rich in umami – similar to beef bouillon. (Thanks Wikipedia!)

It’s a sticky black paste that is salty and well, that’s the bit you can never describe .. the other taste. You just have to taste it yourself to decide!!

I’ve been having Vegemite on toast since I was about 3 years old! My mum hates it! She can’t even stand the smell.  One of my favourite after school snacks as a child was Vegemite on ‘Salada’ biscuits (dry crackers) and when you pushed them together the Vegemite would ooze through the holes to make Vegemite worms!

vegemiteBoth of my boys grew up with Vegemite and love it on toast. There is always a jar of Vegemite in our pantry. Teaching them to make ‘worms’ was kind of like a right of passage!!! LOL

As much as I like it, it’s not my favourite food. No, that would be Chocolate. And of all the chocolates in the world, I love plain Cadbury Dairy Milk Chocolate. Love it!!! A lot!!!!

Never in my wildest dreams would I think of adding Vegemite to chocolate. You? Would you add Vegemite to chocolate?

So, here’s what happened … Cadbury came up with a new flavour in their range of chocolate … Vegemite Chocolate! Weird I know! It was advertised for weeks before release and caused a bit of a stir.

Then the day came. The big taste test . . . .

. . . Mmmm chocolate.

. . . A bit of salty caramel.

. . . Oh, it’s a bit Vegemitey!

. . . Ewwww, it’s really Vegemitey!!!

. . . I can’t taste the nice chocolate any more!

. . . Bleechhhh Yuck!

I did NOT like the new taste of Cadbury Vegemite Chocolate, and will just go back to my toast and my very plain chocolate!!

I did, however, enjoy reading these mixed reviews from The Guardian [Australia]


Yum … then yuck

“As both a huge fan of sea salt-flavoured dark chocolate and someone who has grown up eating Straya’s favourite yeast spread with a spoon, this happy little Vegemite was thrilled to get her mitts on two squares of Cadbury’s latest creation.

“The first bite was a surprise; I hadn’t expected to taste both flavours so distinctly and yet simultaneously. The next few nibbles were a thrilling contrast in familiar flavours: the umami hit of the Veg wrapped in the super-sweet Dairy Milk.

“Overall though it ‘ate sweet’ and won a big thumbs up from me. But five minutes later it was a different story. The ‘finish’ was all Vegemite, and not in a good way. An hour later that’s still all I can taste and I feel a bit grubby. Verdict: an entertaining curiosity for the midnight wanderers.” Nikki Marshall

Would be better with dark chocolate

“At first it tastes like normal chocolate but then a hint of saltiness creeps in. It’s quite pleasant until you realise that it’s also filled with overly sweet caramel. It sounds as though it should work, but it’s just too sugary – I imagine a dark, bitter chocolate with Vegemite would work far better. Would not eat again.” Alan Evans

On balance, wrong

“There is a time and place for Vegemite, and that time and place is on toast or a traditional school lunch sandwich. It is is not ruining an otherwise perfectly good piece of chocolate.” Dave Earley


“I might be out on a limb here but I think it’s a great combo. It’s like salted caramel but with a pleasant yeasty aftertaste.” Patrick Keneally


“Vegemite is the devil’s own work so I had very low hopes for this. All the same, it was more revolting than I’d expected. Chocolate plus evil is still evil, it turns out.”Emily Wilson



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7 Responses to Blog: What’s the verdict?

  1. Avril Lawson says:

    I’m a Kiwi and I love Marmite (and cream cheese!) sandwiches, and I absolutely love any kind of chocolate, but NOT Marmite and Chocolate together. That sounds yuck 🙁

  2. Sue P says:

    Love the “evil” review. Having tried Vegemite & Marmite & finding them both revolting, I’ll stick with chocolate on its own, thanks!

  3. Jan says:

    OK, so you know I like Vegemite, and you know I LOVE chocolate. I also love sweet and salty together. That said, based on the reviews above, I think a mix of a dark chocolate and Vegemite would be better than milk chocolate. I would try it, for sure!

  4. Lindie says:

    Even though I live in the States, I have been to Australia and have tried Vegemite. I bought some to bring home to my father. I am not a fan of Vegemite. I think it is too salty for me. It was quite the surprise when I ate it on toast. Chocolate YES! Vegemite NO! Cute story and great page.

  5. adakallen says:

    Since I don’t live in Australia I have never had Vegemite ( I don’t think I could get past the name), BUT, DON’T MESS WITH MY CHOCOLATE!!!!!

  6. Alison says:

    I’m not going anywhere near Vegemite chocolate! Love them both, but definitely not together.

  7. Janice says:

    As much as I love Vegemite a and chocolate, I’m mot even tempted to buy this at all,

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